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From September 30 to October 5, 2022
All of Ground Floor.


The Swedish Fashion Council (SFC) and London-based talent incubator Fashion East partner to support and highlight a new era of fashion through the FASHION X Showroom at 3537.

The showroom takes place during Paris Fashion Week from September 30th to October 5th at 3537. From SFC [Incubator] the participating brands are Rave Review, Hodakova, FEBEN, AVAVAV led by Beate Karlsson and ALL–IN. Fashion East presents a line-up with the brands ASAI, HRH and Jawara Allyene.

Dazed & Confused Magazine will be partnering with FASHION X Showroom as media partner.

FASHION X Showroom is open Friday September 30th – Wednesday October 5th.

Showroom will open Friday September 30th from 12pm to 7pm.

Showroom will be open from October 1st - October 5th between 10am-7pm.


September 30 from 12pm to 7pm

Then from October 1 to October 5, 11am-7pm

Ground floor

Free entry